Marketing communications strategy

What sets your business apart?

When starting out with a new marketing campaign or project, don’t start writing (or hiring writers) if you can’t answer this question. Effective marketing hinges on a solid understanding of who you are, what you do, who you do it for and why your customers and clients are coming to you rather than going somewhere else.

Artisan’s consulting services are appropriate for many business situations:

You’re looking for a clear, effective and hype-free way to communicate with your market
You’re challenged by a lack of marketing staff and time
You’re preparing for a new product or service launch
You’re lost in marketing overwhelm
You’re rethinking the message you’ve been putting out into the marketplace
Your business has changed and your marketing needs to change with it

The situations may show up differently depending on your business. But the sources of these challenges-- and the ways out-- can be strikingly similar. How can we help? We'll consult with you to:

Identify your unique selling proposition
Brainstorm your message or tagline
Supercharge your existing materials
Get consistent with your message across platforms
Create a simple and actionable marketing plan to propel you forward

Choose from four affordable consulting options:

Brainstorming Call

If you’re challenged with a specific area of creating your message or identifying your USP, get unstuck with an affordable 50-minute call focused on blasting through block to meet your objective. Walk away with new ideas and actionable ways to move forward.

Schedule a Brainstorm Call today at consult@artisancopy.com.

Custom Message Makeover

Not getting the results you want from your web site or marketing materials? Improve the effectiveness of your message with an objective expert review. Starting with your target audience and goal, we’ll look at content, message, value proposition and more. You’ll learn easy ways to boost your credibility, refine your offer and tailor your message to your customers' desires. Talk to us about a Makeover today at consult@artisancopy.com.

Custom Marketing Audit

Don’t confuse your audience. Consistently used messaging makes marketing easier and more effective. Our formal audit of your marketing materials gives you the big picture— and the clarity you need to talk successfully with your audience across platforms. Send us your top five marketing pieces by mail, email or fax and we’ll evaluate them, issuing you a full report with advice on:

Communicating what’s unique about your offer in a way that people can hear
Improving your clients/customers understanding of your offer
How your message stacks up against your competitors
Layout and graphics suggestions
Ideas to strengthen your message going forward

Learn more about audits by contacting us at consult@artisancopy.com.

Custom Marketing Action Plan

If you know where you want to go, we’ll help you get there with a simple, action-oriented plan to focus your marketing efforts. Action plans are individually priced depending on scope.