Approach to copywriting and marketing consulting

Are you ready to think differently about marketing?

At Artisan, we believe that marketing is the most important thing you can do for your business. Unfortunately, a lot of folks get lost in marketing channels, competing strategies and endless ideas and wonder why their marketing isn't working.

When you strip away the latest trends, wade through conflicting advice and put aside for a minute whether you should be focused on podcasts or postcards, marketing comes down to one thing: communication. And when you get that right, everything else starts falling into place.

If you're looking for the formula for the “perfect” marketing message, we can't help you. We don’t believe there is any such thing.

Today more than ever, marketing is a conversation between you and your customers or clients. And in any conversation, if you want to be heard, you need to choose your words carefully. Words have the power to inform, to educate, to persuade, to create positive word of mouth about your business. They can also have the opposite effect.

Your best marketing message is the one that’s unique to your business. And we believe that an approach to marketing that is based on authenticity and integrity creates stronger, deeper and more profitable relationships with clients and customers.

It’s our belief that when people who are passionate about the good work they’re doing in the world are able to market themselves in an authentic and skillful way, everyone benefits.

Our goal is to assist you in:

Growing by improving the way you talk to your clients and customers.
Simplifying marketing efforts with authentic messages
Improving results by streamlining your existing marketing communications

We specialize in creating compelling marketing messages for service businesses and nonprofits. And we believe that the most effective results come from working as partners with our clients. You know your business and your target market; we’re the writing and marketing experts who can help you talk to them effectively.

How we do it

We work with you where you are, whether that means brainstorming and isolating your message, copywriting and editing to put it into words, or giving you a hand with planning your strategy.

High-quality copywriting services for marketing communications
Editorial development (writing, concept and editing) for editorial or digital products
Ghostwriting for print and online materials to position your expertise
Developmental edits and revision of in-progress editorial or marketing copy
Coaching on message development, marketing plans and promotional strategy
Marketing and PR project management

The client experience

We aim to be:

A reliable and professional resource for copywriting and editing
A valued partner in promoting your business or organization
A trusted and honest advisor on issues of writing, messaging and strategy
A resource for information on communicating with target markets and ideal customers

What matters most to our combined success

Quality: Satisfied clients who are excited about creating great work together
Giving: Being easy to work with, listening to clients and adding value
Learning: Finding and sharing information that helps clients communicate better
Integrity: Marketing authentically and ethically
Contribution: Adding to the pool of meaningful and authentic marketing
Growth: Actively attracting new business through word of mouth and our own marketing
Passion: We love the process of writing, strategy and moving a message from good to great